УДК 1:004:338:48

OPTIMIZATION OF THE DEVELOPMENT OF TOURISM BUSINESS
IN THE CONDITIONS OF INFORMATION SOCIETY

© Nikitenko, Vitalina,
Zaporizhzhia State Engineering Academy (Zaporizhzhia, Ukraine)E-mail: vitalina2006@ukr.net,
ORCID 0000-0001-9588-7836
Urgency of the research lies in the fact that today, tourism has become an integral part of every country in the
world, because it is one of the most dynamic and profitable among all sectors of the world economy, contributes to the strengthening and spread of economic, social and cultural ties.In the modern world tourism is seen as a socio-economic phenomenon that exerts a direct and indirect influence on the development of information society and of all related infrastructure and members of the population. Modern tourism is based on a high level of transport development, social
sphere and services, which, in the final analysis, turns it into a highly profitable branch of the economy. Studies which have been conducted by the World Tourism Organization (WTO) show that the state of the global tourism industry, despite the objective difficulties of recent years, is generally stable and the industry maintains the position of the largest, high-yielding and fast-growing sector of the world economy. Target setting. In the article we try to analyze and conceptualize the investigations on the priority trends of information society development in context of economic, social and cultural rationale of tourism business functioning. The problem of the research is related to the impact of tourism on the man in the spiritual level, and self-realization in the information society and globalization; the risks that may arise from the implementation of tourist service projects are considered. The aim of the research is to present the
impact of tourism on a person in the context of globalization and the information society and to determine the
directions for the development of tourism in the information society and globalization. Research methods which were used: theoretical analysis, synthesis and generalization. Results: the directions for the development of tourism in the information society and globalization are outlined, so they are: to improve actively tourism legislation, to promote the development of tourist operators activities at the level of state structures, to stimulate the private initiative of local
tourist firms, to pay special attention to enhancing the role of tourism safety, to promote the development of the
scientific discourse of tourism, to promote greater interaction and diversity of businesses, state and public organizations and associations, to help the strengthening of the social orientation of the tourism accessible to all segments of the population, to study the experience of countries that are actively engaged in tourism business.
Key Words: information society, communication process, economic phenomenon, tourism development, crosscultural communication, dialogue of cultures, internal culture, self-realization of personality.

OPTIMIZATION OF THE DEVELOPMENT OF TOURISM BUSINESS IN THE CONDITIONS OF INFORMATION SOCIETY