УДК 316.3: 004.9
CONCEPT OF SIMULACRA OF VIRTUAL-ONLINE CULTURE OF
INFORMATIONAL SOCIETY: CONCEPTUAL SURVEY OF POSTEMODERNISTS

© KYRYCHENKO, MYKOLA
SHEI «University of Educational Management»of NAES of Ukraine, (Kyiv, Ukraine)
E-mail: kmumo@i.ua, ORCID 0000-0003-1756-9140

Abstract.The urgency of the research is that the simulacra of the virtual-online culture of
the information society and the conditions for its formation are analyzed. The term
"simulacrum" by J. Baudrillard is related to the virtual-online culture of the information
society, because a person uses substitutes, copies of things, and not their originals. Setting
objectives. This problem is caused by the fact that today the personality is formed in an
artificially created virtual world that distorts the personality and forms its torn and
inappropriate image. This type of society as a virtual-online one needs its interpretation and
analysis of a new conceptual-categorical apparatus. Analysis of recent research and
publications. These are works by J. Baudrillard "Simulacra and simulations" (1981), as well
as R. Simmel, R. Bart, R. Deborah, G. Bataille, G. Lacan, M. McLuhan, M. Foucault, G.
Deleuzae, J. Derrida.The questions of the philosophy of postmodernism and the theory of
simulacra of J. Baudrillard are considered in the works of such researchers: A. Gritsanov, N.
Katsuk, A. Dyakov, N. Zinchenko, N. Mankovskaya, O. Pechenkina, O. Scalatska, V. Ferroni
and others. The question of the simulacrum is considered by J. Baudrillard in a number of
works: "Symbolic Exchange and Death", "Seduction", "Simulacra and Simulation",
"Transparency of Evil" and others.The selection of unexplored parts of the general problem
is the conceptualization of the concept of "simulacrum" and its discovery in the virtual-online
information society. The basis of the research is the conceptualization of the basic patterns of
simulacra and the virtual-online culture of the information society, which is a scientific
novelty. Setting the objective - the usage of approaches, in particular, structural-synergistic
and practical synergetic methodology that makes it possible to analyze the simulacra of
postmodern as complex constuctions. Presenting main material. The analysis of formation
and development of online-virtual culture of personality which uses simulacra; the definition
of "simulacrum" is presented; an analysis was made of the fact that the game constituent has
become a dominant component of the modern virtual world, and the game itself became a
marker of the postmodern society with the performing "I"-game in the middle; the definition
of "online virtual culture" is given in the context of which "I" is implemented; the network
society is shown as a new type of culture (subculture) of virtual reality. Conclusions - the
simulacra of the virtual-online culture of the information society in the conceptual survey of
postmodernists has been formed.
Key words: simulacrum, virtual-online culture, information society, postmodern, game
component of the virtual world, game .

CONCEPT OF SIMULACRA OF VIRTUAL-ONLINE CULTURE OF
INFORMATIONAL SOCIETY: CONCEPTUAL SURVEY OF POSTEMODERNISTS