UDC 17.022.1:37.091.3

TEACHER’S IMAGEAS A BASIS OF INCREASING COMPETITIVENESS OF HIGHER
EDUCATION: A PARADIGM OF MODERN EDUCATIONAL PROCESS

© Oleksenko R.I.
Bogdan Khmelnytskyi Melitopol state pedagogical University (Melitopol, Ukraine) E-mail:
roman.xdsl@ukr.net, ORCID: 0000-0002-2171-514X
© Sytnyk O.M.
Bogdan Khmelnytskyi Melitopol state pedagogical University (Melitopol, Ukraine) E-mail:
oleksander_sytnyk@i.ua ORCID: 0000-0001-7743-8148
© Denisov I.G.
Bogdan Khmelnytskyi Melitopol state pedagogical University (Melitopol, Ukraine) E-mail:
idenisovvv@gmail.com ORCID: 0000-0003-3725-7486

Аbstreact. The urgency of the research topic is that the attempt, through the prism of higher
education in Ukraine, is to outline the factors and opportunities for forming a positive image of a
modern teacher as the basis for the competitiveness of a higher educational institution. The purpose of
the article is: rethinking the teacher’s image in conditions of growing demands and increasing
competitiveness among higher education institutions. The objectives of the study are to summarize the
data of the investigated problem and to develop a model for the development of theoretical aspects of
forming a teacher’s positive image in the context of the growth of the status of the university, and an
analysis of the interdependence of the teacher’s image and his professional competence, practical
skills, and the ability to associate theory with practice. The research methodology is general scientific
and special-disciplinary methods of scientific research. In particular, the methods of theoretical
generalization, analogy and abstraction are used to clarify the conditions, specifics and realities of the
modern educational process, in particular – in higher educational institutions; deduction and
induction, analysis and synthesis – to identify systemic problems of Ukrainian universities the needs
satisfaction of educational services users; the synthesis of progressive ideas on designing ways to
enhance the teacher’s positive image in the context of the growth of the status of higher education
institutions. Also, special-disciplinary methods of scientific research are used: comparison,
systematization and grouping – to generalize the model of development of theoretical aspects of
creating of a positive image of the teacher in the context of the formation of the image of the
university; analytical – in the analysis of the interdependence of the teacher's image and his
professional competence, practical skills and ability to associate theory with practice, etc. The result
of the study is a theoretical understanding of the teacher’s image in the context of the formation of the
competitiveness of a higher educational institution. The result of the analysis is the constant,
systematic improvement of their own professional competencies. And only under this condition, the
teacher will be able to rely on the authority and respect among students and colleagues. It is noted
that the current state of higher education dictates the necessity of finding new ways of solving
problems of increasing the efficiency of not only training, preparation of a specialist in the labor
market, but also the efficiency of the activity of a higher educational establishment in conditions of
autonomy. Conclusion. The positive image of the teacher, and in general the educational institution,
will increase the authority of the professions and specialties of higher education. And philosophy itself
should assume responsibility for the formation of the future teacher, since since ancient times,
philosophy has been, is and will be the reason for the comprehension of wisdom. The image of a
modern teacher largely depends on his professional competence in practical skills and the ability to
instruct students to study the theory in close relationship with practice. After all, knowledge becomes
effective only in the applied aspect, in particular, when applying the principle of “theory-practicetheory".
Key words: image, education, education, pedagogue, educational services.

TEACHER’S IMAGEAS A BASIS OF INCREASING COMPETITIVENESS OF HIGHER EDUCATION: A PARADIGM OF MODERN EDUCATIONAL PROCESS